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The Financial Power of Gay Weddings - Q & A
Q. Why should people consider gay unions financially profitable? A. Gay weddings may not be legal just yet, but commitment ceremonies occur regularly throughout the United States. According to statistics from Girlfriends magazine 31% of couples do intend to settle down into a committed relationship. Lesbians and gays who choose to formalize their relationship spend an average of $15,000 on a wedding. Q. What sorts of goods and services will gay couples purchase for their weddings? A. Gay and lesbian partners who register with Rainbow Wedding Network, the first wedding gift registry specifically for the gay and lesbian community, purchase the same goods and services as heterosexual couples. Overall their commitment ceremonies very closely resemble heterosexual weddings and include, for example: invitations, jewelry (often custom), florists, wedding coordinators and planners, photographers, limousine services, reception halls, and wedding cakes. When it comes to entertainment, couples may opt for musicians, disc jockeys or something a little more unique; yet it is true that gay and lesbian couples want all of the same amenities and services. They spend a comparable amount of money to straight people and, like any proud couple, want their union to be a remembered 'event.' Q. What attracts gay couples to a business when they look for goods and services for their weddings? A. Most gay and lesbian couples want to work with businesses that will truly participate with them in the joy of the moment respectfully. This includes the process as well as the ceremony; for instance assisting with picking out just the right engagement ring with the professionalism and enthusiasm that such an occasion warrants. Gays and lesbians often look for businesses advertised in gay publications or that openly support the gay community. If a business owner wishes to work in gay weddings, it is important to establish an advertising presence in local gay publications, to participate in gay-oriented events or to provide services at charities affiliated with the gay community. At the very least, displaying a rainbow flag on a website, marketing materials, or the actual place of business is an easy indication of a gay-friendly attitude and mentality. Q. Are there other special needs or concerns for gay and lesbians who are being married? A. Gay couples look for a comfort zone when utilizing the services of a vendor. They also may want to employ some creativity in their approach. For example, a lesbian woman may want to purchase a wedding gown or she may prefer a tuxedo. At RainbowWeddingNetwork, advertisers are screened, and conversed with personally before signing on. Advertising contracts stipulate that discrimination based on sexual orientation will not be tolerated. If a representative of a company does discriminate against a gay couple, the Network immediately has the right to discontinue advertising. Q. How lucrative is the gay honeymooning market? A. Many people in the gay community like to pamper themselves, show off, and enjoy life. The spending trend which began with the ceremony continues with the honeymoon. Travel statistics show the American gay and lesbian community represents $47.3 million, or about 10% of the travel industry. Eighty-nine percent hold a valid passport, and 54% budget $3,000 + on a vacation. Not only does the community travel, it travels well and purchases a variety of services while vacationing, to broaden their holiday experience. Q. What considerations do gay honeymooners have when they select travel services and destinations? A. Often gay and lesbian honeymooners will do business with a travel agent or travel services that work with openly gay couples, simply to insure that they can travel comfortably; not only enjoy themselves but moreover feel recognized as a couple having the full honeymoon experience. Q. Is there other special advice to businesses that want to work with gay and lesbian couples? A. It is most important to remember that gay weddings are not much different from heterosexual unions. These are two people in love who want to pay for respectful service. Treat gay unions as any other, and make certain there is good communication. Dialogue with your gay clients, as you would with any others. This leads to common ground, and the ability to provide the most ideal services for the particular couple with whom you are doing business! About The Author Marianne Puechl is co-owner of www.RainbowWeddingNetwork.com, the first exclusive gay and lesbian wedding registry on-line. The site includes a directory of over 4,000 screened, gay-friendly businesses nationwide and in Canada. RWN was launched in 2000, and the first GLBT Wedding Expo will occur in Boston, Massachusetts on May 2, 2004.
MORE RESOURCES: Montana Representative proposes parental opt-in for sex ed on sexuality and gender identity KPAX News Religious Israelis abuzz over study on gay sexual experiences in gender-segregated schools - Haaretz The Unusual Epistle that Helps Me Counsel on Sexuality ChristianityToday.com Senators Debate Sexual Orientation, Gender Identity In Schools West Virginia Public Broadcasting Former Spanish football chief guilty of sexual harassment Voice of America Pine Bush man who pleaded guilty to child sexual abuse sentenced 18 years in prison Times Herald-Record Is it overly sexual, or is it just queer? Daily Trojan Online Is Sexuality a Matter of First Importance? ChristianityToday.com Official: Waverly Community Schools staff member under investigation for sexual misconduct Lansing State Journal Spain’s Ex-Soccer Chief Convicted of Sexual Assault for Kissing Star Player The New York Times Spain’s ex-football chief Luis Rubiales found guilty of sexual assault Al Jazeera English Former church worker Abraham Molina arrested and charged with child sexual assault in Conroe, Montgomery County deputies say ABC13 Houston Sabrina Carpenter Is Proof That Artists Shouldn’t Have To Sacrifice Their Sex Appeal For Success BuzzFeed “Forced to Give Up on Their Dreams”: Sexual Violence against Girls in Guatemala | HRW Human Rights Watch Sexual Orientation and Gender Identity (SOGI) Equity Work Group RI.gov: Rhode Island Government Luis Rubiales guilty of sexual assault and fined €10,000 for kissing Jenni Hermoso at World Cup - The Athletic The Athletic Charge for sexual assault on a child filed against soccer coach in Aurora Public Schools FOX 31 Denver Lincoln’s Sexuality Rough Draft Atlanta Alexander Brothers Face More Lawsuits Accusing Them of Sexual Assault The New York Times Lee College professor accused for sexually assaulting woman he met on Tinder KPRC Click2Houston Where do sexual offenders live in the Houston area? KPRC Click2Houston City contract worker accuses New Orleans homeless czar Nathaniel Fields of sexual harassment WDSU New Orleans Man faces new sexual misconduct charge after previous conviction Mankato Free Press Executive Order Targets Prohibitions Against Sexual Orientation and Gender Expression Discrimination Littler Mendelson PC 23-year-old Mio woman arraigned on six felony counts for sexual assault of a minor in 2022 UpNorthLive.com Back in bloom: Gender and Sexuality Center presents spring programs, invites community nominations The University of Rhode Island 'MORE VICTIMS': Former soccer coach accused of sexual abuse of soccer players WPTV News Channel 5 West Palm Man Accused of Sexual Assault InDepthNH.org Broward County health center employee arrested for sexual battery; detectives seek additional victims WSVN 7News | Miami News, Weather, Sports | Fort Lauderdale Instruction Concerning Human Sexuality (SB 442) ACLU of Indiana New Allegation of Sexual Misconduct Swirls Around CPAC Chair Matt Schlapp The New York Times El Capitan High School employee arrested in Merced following sexual assault allegation - KMPH Fox 26 Court papers reveal man killed in Finger Lakes was sexually assaulted and beaten over a month syracuse.com Charged Houston Police captain accused of molesting, sexually assaulting child for years KPRC Click2Houston Shawn Mendes Is Still ‘Figuring Out’ His Sexuality. Let’s Give Him—and Others Like Him—Some Grace Vogue Staff | Center for Women, Gender & Sexuality | Student Affairs UMass Dartmouth Docs: Hartford City man charged after reportedly sexually abusing family member for years FOX 59 Indianapolis Spain's former football chief Luis Rubiales convicted of sexual assault over forced kiss FRANCE 24 English The importance of human sexuality in counseling American Counseling Association Marshall County Sheriff's Office: Jury delivers guilty verdict in sexual abuse case Local 5 - weareiowa.com Legislation would allow criminal and civil penalties for creating sexual deepfake content City Pulse NFL investigating Justin Tucker's sexual misconduct allegations, interviewing accusers: reports Fox News Robbie Williams on Sexuality Rumors: ‘You’ve Never Met Somebody That Wants to Be Gay as Much as Me’ Variety Comprehensive sexuality education UNFPA News Chicago Priest Removed From Ministry After Allegations of Child Sexual Abuse National Catholic Register Researchers explain social media’s role in rapidly shifting social norms on gender and sexuality UC Santa Cruz |
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