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The Financial Power of Gay Weddings - Q & A
Q. Why should people consider gay unions financially profitable? A. Gay weddings may not be legal just yet, but commitment ceremonies occur regularly throughout the United States. According to statistics from Girlfriends magazine 31% of couples do intend to settle down into a committed relationship. Lesbians and gays who choose to formalize their relationship spend an average of $15,000 on a wedding. Q. What sorts of goods and services will gay couples purchase for their weddings? A. Gay and lesbian partners who register with Rainbow Wedding Network, the first wedding gift registry specifically for the gay and lesbian community, purchase the same goods and services as heterosexual couples. Overall their commitment ceremonies very closely resemble heterosexual weddings and include, for example: invitations, jewelry (often custom), florists, wedding coordinators and planners, photographers, limousine services, reception halls, and wedding cakes. When it comes to entertainment, couples may opt for musicians, disc jockeys or something a little more unique; yet it is true that gay and lesbian couples want all of the same amenities and services. They spend a comparable amount of money to straight people and, like any proud couple, want their union to be a remembered 'event.' Q. What attracts gay couples to a business when they look for goods and services for their weddings? A. Most gay and lesbian couples want to work with businesses that will truly participate with them in the joy of the moment respectfully. This includes the process as well as the ceremony; for instance assisting with picking out just the right engagement ring with the professionalism and enthusiasm that such an occasion warrants. Gays and lesbians often look for businesses advertised in gay publications or that openly support the gay community. If a business owner wishes to work in gay weddings, it is important to establish an advertising presence in local gay publications, to participate in gay-oriented events or to provide services at charities affiliated with the gay community. At the very least, displaying a rainbow flag on a website, marketing materials, or the actual place of business is an easy indication of a gay-friendly attitude and mentality. Q. Are there other special needs or concerns for gay and lesbians who are being married? A. Gay couples look for a comfort zone when utilizing the services of a vendor. They also may want to employ some creativity in their approach. For example, a lesbian woman may want to purchase a wedding gown or she may prefer a tuxedo. At RainbowWeddingNetwork, advertisers are screened, and conversed with personally before signing on. Advertising contracts stipulate that discrimination based on sexual orientation will not be tolerated. If a representative of a company does discriminate against a gay couple, the Network immediately has the right to discontinue advertising. Q. How lucrative is the gay honeymooning market? A. Many people in the gay community like to pamper themselves, show off, and enjoy life. The spending trend which began with the ceremony continues with the honeymoon. Travel statistics show the American gay and lesbian community represents $47.3 million, or about 10% of the travel industry. Eighty-nine percent hold a valid passport, and 54% budget $3,000 + on a vacation. Not only does the community travel, it travels well and purchases a variety of services while vacationing, to broaden their holiday experience. Q. What considerations do gay honeymooners have when they select travel services and destinations? A. Often gay and lesbian honeymooners will do business with a travel agent or travel services that work with openly gay couples, simply to insure that they can travel comfortably; not only enjoy themselves but moreover feel recognized as a couple having the full honeymoon experience. Q. Is there other special advice to businesses that want to work with gay and lesbian couples? A. It is most important to remember that gay weddings are not much different from heterosexual unions. These are two people in love who want to pay for respectful service. Treat gay unions as any other, and make certain there is good communication. Dialogue with your gay clients, as you would with any others. This leads to common ground, and the ability to provide the most ideal services for the particular couple with whom you are doing business! About The Author Marianne Puechl is co-owner of www.RainbowWeddingNetwork.com, the first exclusive gay and lesbian wedding registry on-line. The site includes a directory of over 4,000 screened, gay-friendly businesses nationwide and in Canada. RWN was launched in 2000, and the first GLBT Wedding Expo will occur in Boston, Massachusetts on May 2, 2004.
MORE RESOURCES: BedPost: Porn harms the female sexuality thepostathens.com Sexual Health Center Erie County (.gov) Jared Leto Accused of Sexual Misconduct by Multiple Women: "An Open Secret for a Long Time" Consequence of Sound Rulings Near on Sexuality Cases Assemblies of God (USA) I Was Super Into My Husband’s New Sexual Fixation. Then His Co-Worker Got Involved. - Slate Magazine Jared Leto denies sexual misconduct allegations from multiple women, some who say they were underage Entertainment Weekly Ask a Cleveland Sex Therapist: Sexual vs Romantic Compatibility: Which One is More Important? Cleveland Scene Andrew Cuomo Was Contrite About His Sexual Harassment Scandal. Not Anymore. The New York Times "It's virtually exploded": Children's Advocacy Center sheds light on child sexual exploitation Local 3 News Museum: Artifact shows playful, serious sides of 19th-century sexual health and attitudes The Jerusalem Post Tim McGraw and Faith Hill’s daughter Gracie opens up about her sexuality and clarifies ‘clickbait’ headlines Yahoo Life UK Tim McGraw + Faith Hill’s Daughter Gracie Clarifies Her Sexuality, Slams ‘Clickbait’ Taste of Country Massage therapist accused of sexually assaulting clients inside El Portal home - NBC 6 South Florida Massage therapist accused of sexually assaulting clients inside El Portal home NBC 6 South Florida SCOTUS Sides With Straight Woman in Sexuality Discrimination Case The New Republic Bishop Martyn Snow steps down as lead for Church of England sexuality process Premier Christian News SAPD investigates sexual hazing at Central Catholic High School San Antonio Report Deerfield Academy reaches settlement with sexual abuse victim Greenfield Recorder Sexually transmitted infections (STIs) World Health Organization (WHO) Police consider whether 'King of the Hill' actor's sexual orientation played a role in his killing ABC News Tim McGraw’s Daughter Gracie Clarifies Sexuality: ‘I’ve Been an Out and Proud Queer, Bisexual Woman’ Us Weekly Fired GCMS teacher/coach arrested on sexual-abuse charges The News-Gazette Former Indiana team doctor accused of sexual misconduct by at least 15 men's basketball players Yahoo Sports Police: Clarion man targeted by 814 Pred Hunters sexually abused child in Punxsy The Punxsutawney Spirit Former DC Talk frontman accused of sexual assault and grooming Premier Christian News Kissimmee Man Arrested for Child Sexual Abuse Material and Drug Possession, Sheriff's Office Says Positively Osceola Your women’s, gender and sexuality studies degree isn’t useless — it’s essential to maintaining democracy The Tufts Daily Former Wyoming Seminary assistant girls wrestling coach charged with sexual assault WVIA Public Media Jonathan Joss: Police Are Investigating Actor’s Sexual Orientation as Motive in His Killing Rolling Stone Teen charged in connection with abduction, sexual assault of 12-year-old girl in Philadelphia CBS News Wander Franco's sexual abuse trial begins in Dominican Republic FOX 13 Tampa Bay Men’s Sexual Health: 5 Things You Need to Know Mass General Brigham Vice President of Intercollegiate Athletics at TSU on administrative leave amid sexual assault allegations FOX 26 Houston Not Just a Joke: Understanding & Preventing Gender- & Sexuality-Based Bigotry Southern Poverty Law Center New Prague man sentenced to 72 years for sexually abusing 2 children 5 EYEWITNESS NEWS Teen groped in Central Park after being asked if he was ‘sexual’ New York Daily News Identity Project provides clarity on gender and sexuality Kentucky Today From sex and sexuality to contraception and consent; it’s all up for discussion on new series, Ar Led Nation.Cymru Judge orders woman who accused ex-Dodgers pitcher Trevor Bauer of sexual assault to pay damages by default Los Angeles Times |
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