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The Financial Power of Gay Weddings - Q & A
Q. Why should people consider gay unions financially profitable? A. Gay weddings may not be legal just yet, but commitment ceremonies occur regularly throughout the United States. According to statistics from Girlfriends magazine 31% of couples do intend to settle down into a committed relationship. Lesbians and gays who choose to formalize their relationship spend an average of $15,000 on a wedding. Q. What sorts of goods and services will gay couples purchase for their weddings? A. Gay and lesbian partners who register with Rainbow Wedding Network, the first wedding gift registry specifically for the gay and lesbian community, purchase the same goods and services as heterosexual couples. Overall their commitment ceremonies very closely resemble heterosexual weddings and include, for example: invitations, jewelry (often custom), florists, wedding coordinators and planners, photographers, limousine services, reception halls, and wedding cakes. When it comes to entertainment, couples may opt for musicians, disc jockeys or something a little more unique; yet it is true that gay and lesbian couples want all of the same amenities and services. They spend a comparable amount of money to straight people and, like any proud couple, want their union to be a remembered 'event.' Q. What attracts gay couples to a business when they look for goods and services for their weddings? A. Most gay and lesbian couples want to work with businesses that will truly participate with them in the joy of the moment respectfully. This includes the process as well as the ceremony; for instance assisting with picking out just the right engagement ring with the professionalism and enthusiasm that such an occasion warrants. Gays and lesbians often look for businesses advertised in gay publications or that openly support the gay community. If a business owner wishes to work in gay weddings, it is important to establish an advertising presence in local gay publications, to participate in gay-oriented events or to provide services at charities affiliated with the gay community. At the very least, displaying a rainbow flag on a website, marketing materials, or the actual place of business is an easy indication of a gay-friendly attitude and mentality. Q. Are there other special needs or concerns for gay and lesbians who are being married? A. Gay couples look for a comfort zone when utilizing the services of a vendor. They also may want to employ some creativity in their approach. For example, a lesbian woman may want to purchase a wedding gown or she may prefer a tuxedo. At RainbowWeddingNetwork, advertisers are screened, and conversed with personally before signing on. Advertising contracts stipulate that discrimination based on sexual orientation will not be tolerated. If a representative of a company does discriminate against a gay couple, the Network immediately has the right to discontinue advertising. Q. How lucrative is the gay honeymooning market? A. Many people in the gay community like to pamper themselves, show off, and enjoy life. The spending trend which began with the ceremony continues with the honeymoon. Travel statistics show the American gay and lesbian community represents $47.3 million, or about 10% of the travel industry. Eighty-nine percent hold a valid passport, and 54% budget $3,000 + on a vacation. Not only does the community travel, it travels well and purchases a variety of services while vacationing, to broaden their holiday experience. Q. What considerations do gay honeymooners have when they select travel services and destinations? A. Often gay and lesbian honeymooners will do business with a travel agent or travel services that work with openly gay couples, simply to insure that they can travel comfortably; not only enjoy themselves but moreover feel recognized as a couple having the full honeymoon experience. Q. Is there other special advice to businesses that want to work with gay and lesbian couples? A. It is most important to remember that gay weddings are not much different from heterosexual unions. These are two people in love who want to pay for respectful service. Treat gay unions as any other, and make certain there is good communication. Dialogue with your gay clients, as you would with any others. This leads to common ground, and the ability to provide the most ideal services for the particular couple with whom you are doing business! About The Author Marianne Puechl is co-owner of www.RainbowWeddingNetwork.com, the first exclusive gay and lesbian wedding registry on-line. The site includes a directory of over 4,000 screened, gay-friendly businesses nationwide and in Canada. RWN was launched in 2000, and the first GLBT Wedding Expo will occur in Boston, Massachusetts on May 2, 2004.
MORE RESOURCES: Bill addressing sexuality content and parental notification in schools heading to Gov. DeWine's desk WTOL What, Exactly, Is Abrosexuality? Men's Health ‘Fame is a drug like LSD’: Robbie Williams on success, sexuality and his simian movie alter ego The Guardian Robbie Williams on Sexuality Rumors: ‘You’ve Never Met Somebody That Wants to Be Gay as Much as Me’ Variety ‘Sexuality is as individual as a fingerprint’: Daniel Craig and Luca Guadagnino on Queer The Guardian Yale Gender Studies Dept. to offer courses on Beyonce, Sex, "Friendships between Black Women and White Women," others Campus Reform I'm a sexologist, but talking about sex with my teenage sons is still awkward. These 7 things make it easier. Business Insider Bill that could force educators to out students' sexuality, gender identity heads to DeWine's desk WKYC.com Opinion | The Surprising Sexual Politics of Nicole Kidman’s Kinky ‘Babygirl’ The New York Times Heterosexual Women More Likely to Report Sexual Dysfunction During Menopause Managed Healthcare Executive Justin Baldoni dropped by his talent agency after Blake Lively's sexual harassment complaint Page Six The Trend This Oscar Season: Women Reclaiming Their Sexuality Hollywood Reporter Is Sexuality a Matter of First Importance? ChristianityToday.com A once banned sexual activity in NY is now legal Olean Times Herald Blake Lively accuses director, co-star of 'It Ends with Us' of sexual harassment, smear campaign Los Angeles Times Justin Baldoni suffers first serious consequence following Blake Lively sexual harassment lawsuit Marca English Man Charged with Sexual Exploitation of a Minor Nashville.gov NYPD Chief of Department Jeffrey Maddrey resigns amid sexual misconduct allegations; Head of NYPD Internal Affairs removed ABC7 New York Former Hamilton County corrections officer found guilty of sexual battery against inmate WCPO 9 Cincinnati Feds probing into claims of sexual misconduct, gross overtime as highest-ranking NYPD cop resigns NBC New York Sexual activity among older teens is down; half suffer emotional abuse, says Summit County youth survey cleveland.com Miami Broker Turns Himself In to Face Sexual Battery Charge The New York Times U.S. Agrees to Pay $116 Million to Settle Sexual Abuse Claims at California Prison The New York Times ‘Wicked’ Movie Writer Reacts to Elphaba & Glinda Sexuality Speculation, Denies Fan Theory Just Jared The importance of human sexuality in counseling American Counseling Association Missing Navy JROTC instructor wanted for sexual assault still on the run, Henry County police say Atlanta News First How Do You Maintain Sexual Health After 50? National Council on Aging US to pay nearly $116M to settle lawsuits over rampant sexual abuse at Dublin, California women's prison ABC7 Bay Area Researchers explain social media’s role in rapidly shifting social norms on gender and sexuality UC Santa Cruz On The Intersection Of Criminology & Sexuality Pacific University Georgia teacher held on all charges for alleged online sexual relationship with Lycoming County teen Williamsport Sun-Gazette Comprehensive sexuality education UNFPA News Former Hudson doctor found guilty of rape, sexual battery Akron Beacon Journal Ex-Police Chief Who Sexually Assaulted 17-Year-Old Gets 25 Years in Prison The New York Times Friend of Alexander real estate brothers surrenders in sexual assault case The Associated Press Shawn Mendes Is Still ‘Figuring Out’ His Sexuality. Let’s Give Him—and Others Like Him—Some Grace Vogue Jennifer Lopez drawn into $400 million sexual assault lawsuit against Sean Diddy Combs: Here's what we kn The Times of India Blake Lively Sues It Ends With Us Co-Star Justin Baldoni For Sexual Harassment, His Team Responds NDTV Movies Blake Lively Files Sexual Harassment Complaint Against 'It Ends With Us' Costar Justin Baldoni TheWrap Louisiana Legislature passes bill restricting discussion of gender and sexuality Louisana Illuminator Blake Lively accuses It Ends With Us co-star Justin Baldoni of sexual harassment in legal complaint Sky News Lizzo 'blindsided' by sexual harassment lawsuit: 'These were people that I gave opportunities to' Page Six UF SG started a Gender and Sexuality Protection agency. What’s next? The Independent Florida Alligator Fatal Carjacking Assault; Man Sexually Abused Girl: LI Crime Roundup Huntington, NY Patch |
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