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The Financial Power of Gay Weddings - Q & A
Q. Why should people consider gay unions financially profitable? A. Gay weddings may not be legal just yet, but commitment ceremonies occur regularly throughout the United States. According to statistics from Girlfriends magazine 31% of couples do intend to settle down into a committed relationship. Lesbians and gays who choose to formalize their relationship spend an average of $15,000 on a wedding. Q. What sorts of goods and services will gay couples purchase for their weddings? A. Gay and lesbian partners who register with Rainbow Wedding Network, the first wedding gift registry specifically for the gay and lesbian community, purchase the same goods and services as heterosexual couples. Overall their commitment ceremonies very closely resemble heterosexual weddings and include, for example: invitations, jewelry (often custom), florists, wedding coordinators and planners, photographers, limousine services, reception halls, and wedding cakes. When it comes to entertainment, couples may opt for musicians, disc jockeys or something a little more unique; yet it is true that gay and lesbian couples want all of the same amenities and services. They spend a comparable amount of money to straight people and, like any proud couple, want their union to be a remembered 'event.' Q. What attracts gay couples to a business when they look for goods and services for their weddings? A. Most gay and lesbian couples want to work with businesses that will truly participate with them in the joy of the moment respectfully. This includes the process as well as the ceremony; for instance assisting with picking out just the right engagement ring with the professionalism and enthusiasm that such an occasion warrants. Gays and lesbians often look for businesses advertised in gay publications or that openly support the gay community. If a business owner wishes to work in gay weddings, it is important to establish an advertising presence in local gay publications, to participate in gay-oriented events or to provide services at charities affiliated with the gay community. At the very least, displaying a rainbow flag on a website, marketing materials, or the actual place of business is an easy indication of a gay-friendly attitude and mentality. Q. Are there other special needs or concerns for gay and lesbians who are being married? A. Gay couples look for a comfort zone when utilizing the services of a vendor. They also may want to employ some creativity in their approach. For example, a lesbian woman may want to purchase a wedding gown or she may prefer a tuxedo. At RainbowWeddingNetwork, advertisers are screened, and conversed with personally before signing on. Advertising contracts stipulate that discrimination based on sexual orientation will not be tolerated. If a representative of a company does discriminate against a gay couple, the Network immediately has the right to discontinue advertising. Q. How lucrative is the gay honeymooning market? A. Many people in the gay community like to pamper themselves, show off, and enjoy life. The spending trend which began with the ceremony continues with the honeymoon. Travel statistics show the American gay and lesbian community represents $47.3 million, or about 10% of the travel industry. Eighty-nine percent hold a valid passport, and 54% budget $3,000 + on a vacation. Not only does the community travel, it travels well and purchases a variety of services while vacationing, to broaden their holiday experience. Q. What considerations do gay honeymooners have when they select travel services and destinations? A. Often gay and lesbian honeymooners will do business with a travel agent or travel services that work with openly gay couples, simply to insure that they can travel comfortably; not only enjoy themselves but moreover feel recognized as a couple having the full honeymoon experience. Q. Is there other special advice to businesses that want to work with gay and lesbian couples? A. It is most important to remember that gay weddings are not much different from heterosexual unions. These are two people in love who want to pay for respectful service. Treat gay unions as any other, and make certain there is good communication. Dialogue with your gay clients, as you would with any others. This leads to common ground, and the ability to provide the most ideal services for the particular couple with whom you are doing business! About The Author Marianne Puechl is co-owner of www.RainbowWeddingNetwork.com, the first exclusive gay and lesbian wedding registry on-line. The site includes a directory of over 4,000 screened, gay-friendly businesses nationwide and in Canada. RWN was launched in 2000, and the first GLBT Wedding Expo will occur in Boston, Massachusetts on May 2, 2004.
MORE RESOURCES: How do psychedelics affect sexuality and intimacy? futurity.org A moment that changed me: I used a pseudonym on a dating app - and started exploring my sexuality The Guardian Age, education linked to sexual dysfunction in women with MS Multiple Sclerosis News Today Psychedelics May Enhance Intimacy, Attraction, and Sexual Expression Neuroscience News Can luxury sell sexual wellness? Vogue Business The age of sexual enlightenment in ‘Bob & Carol & Ted & Alice’ Far Out Magazine Why is a woman’s sexuality so controversial? The Commonwealth Times Democrats, school advocates continue pushback against ‘redundant’ human sexuality bill News From The States Wildwood man arrested, accused of sexually assaulting a child several times NBC10 Philadelphia David Archuleta on his sexuality: 'It is time to close the door of feeling ashamed and sorry' GMA Network Northwestern student group offers free 'Plan B Hotline' to advance 'healthy sexuality' Campus Reform Gender and Sexuality Resource Center unveils new home northernstar.info OPINION: The “Femininomenon” of women’s sexuality in music The Red & Black ‘Communication between parents, children on sexuality low’: Study The New Indian Express Special education teacher accused of sexually assaulting 15-year-old boy during tutoring session WNDU Midland woman charged with sexual conduct involving 17-year-old Benzie County Record Patriot What’s Really Happening During ‘Squirting’? A Deep Dive into the Science Scientific American Two Jackson Hole nurses start sexual health nonprofit JHNewsAndGuide.com Police shuts down KidFlix child sexual exploitation platform BleepingComputer SNAP complaint against top cardinal involves priest defrocked for sexual misconduct Crux | Taking the Catholic Pulse US: Indian national sentenced to 35 years in prison for sexual exploitation of minors, child pornography Deccan Herald Middletown man pleads guilty to sexually exploiting toddler on Snapchat Hamilton In-depth, Investigative News from Journal-News N.Y.C. Cannabis Boss Resigns Amid Sexual Harassment Investigation The New York Times India national gets 35 years of jail in US for sexual exploitation of minors, child pornography India TV News A MN Teacher of the Year is accused of sexual abuse. It’s not the first time. FOX 9 Minneapolis-St. Paul Everman deputy fire chief, another man charged with sexual assault FOX 4 News Dallas-Fort Worth Deer Park church pastor faces backlash after attacking sexuality of DPISD superintendent finalist Houston Public Media Man accused of breaking into victim's North Austin home, then sexually assaulting and robbing them KVUE Israeli said arrested in Thailand after Finnish tourist alleges sexual assault - The Times of Israel Israeli said arrested in Thailand after Finnish tourist alleges sexual assault The Times of Israel PRESS RELEASE: Indian-national in Edmond sentenced to 35 years for sexually extorting minors online Oklahoma City Free Press Former El Paso Zoo employee files sexual harassment lawsuit against supervisor, zoo director El Paso Matters Sexual violence in the Church: the African taboo JusticeInfo.net Is Sexuality a Matter of First Importance? Christianity Today Medina dentist charged with solicitation, accused of trying to pay employee for sexual favors Cleveland 19 News Air Force Academy football player facing sexual assault charge Colorado Springs Gazette WATCH: “Southern Hospitality’s” Lake Rucker Talks Exploring her Sexuality and Season 3 Drama - GLAAD Former Edgar County teacher arrested on sexual assault charges The Prairie Press Sexual Assault Lawsuit Against Diddy Dismissed After Anonymous Plaintiff Failed to Identify Herself Yahoo News New Zealand TPD: Undercover agents arrest Detroit man who travelled to Toledo for sexual relations with minors WTVG Ex-Johnston County chorus teacher accused of more sex crimes with 17-year-old Raleigh News & Observer Wood County Commission declares April as Sexual Assault Awareness Month mariettatimes.com Executive Order Targets Prohibitions Against Sexual Orientation and Gender Expression Discrimination Littler Mendelson P.C. Staff | Center for Women, Gender & Sexuality | Student Affairs UMass Dartmouth Pentagon Reaches Settlement With Veterans Dismissed Over Sexuality The New York Times Let’s talk about sex: Exploring the psychology of human sexuality The Rocky Mountain Collegian DoD Report on Sexual Harassment and Violence at the Military Service Academies, Academic P U.S. Department of Defense (.gov) Executive Order Targets Prohibitions Against Sexual Orientation and Gender Expression Discrimination Littler Mendelson P.C. The importance of human sexuality in counseling www.counseling.org Uber driver accused of sexually assaulting woman in East Hartford Hartford Courant 70% of sexual assault cases in Guyana involve children; Over 300 cases reported every month newssourcegy.com |
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