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The Financial Power of Gay Weddings - Q & A
Q. Why should people consider gay unions financially profitable? A. Gay weddings may not be legal just yet, but commitment ceremonies occur regularly throughout the United States. According to statistics from Girlfriends magazine 31% of couples do intend to settle down into a committed relationship. Lesbians and gays who choose to formalize their relationship spend an average of $15,000 on a wedding. Q. What sorts of goods and services will gay couples purchase for their weddings? A. Gay and lesbian partners who register with Rainbow Wedding Network, the first wedding gift registry specifically for the gay and lesbian community, purchase the same goods and services as heterosexual couples. Overall their commitment ceremonies very closely resemble heterosexual weddings and include, for example: invitations, jewelry (often custom), florists, wedding coordinators and planners, photographers, limousine services, reception halls, and wedding cakes. When it comes to entertainment, couples may opt for musicians, disc jockeys or something a little more unique; yet it is true that gay and lesbian couples want all of the same amenities and services. They spend a comparable amount of money to straight people and, like any proud couple, want their union to be a remembered 'event.' Q. What attracts gay couples to a business when they look for goods and services for their weddings? A. Most gay and lesbian couples want to work with businesses that will truly participate with them in the joy of the moment respectfully. This includes the process as well as the ceremony; for instance assisting with picking out just the right engagement ring with the professionalism and enthusiasm that such an occasion warrants. Gays and lesbians often look for businesses advertised in gay publications or that openly support the gay community. If a business owner wishes to work in gay weddings, it is important to establish an advertising presence in local gay publications, to participate in gay-oriented events or to provide services at charities affiliated with the gay community. At the very least, displaying a rainbow flag on a website, marketing materials, or the actual place of business is an easy indication of a gay-friendly attitude and mentality. Q. Are there other special needs or concerns for gay and lesbians who are being married? A. Gay couples look for a comfort zone when utilizing the services of a vendor. They also may want to employ some creativity in their approach. For example, a lesbian woman may want to purchase a wedding gown or she may prefer a tuxedo. At RainbowWeddingNetwork, advertisers are screened, and conversed with personally before signing on. Advertising contracts stipulate that discrimination based on sexual orientation will not be tolerated. If a representative of a company does discriminate against a gay couple, the Network immediately has the right to discontinue advertising. Q. How lucrative is the gay honeymooning market? A. Many people in the gay community like to pamper themselves, show off, and enjoy life. The spending trend which began with the ceremony continues with the honeymoon. Travel statistics show the American gay and lesbian community represents $47.3 million, or about 10% of the travel industry. Eighty-nine percent hold a valid passport, and 54% budget $3,000 + on a vacation. Not only does the community travel, it travels well and purchases a variety of services while vacationing, to broaden their holiday experience. Q. What considerations do gay honeymooners have when they select travel services and destinations? A. Often gay and lesbian honeymooners will do business with a travel agent or travel services that work with openly gay couples, simply to insure that they can travel comfortably; not only enjoy themselves but moreover feel recognized as a couple having the full honeymoon experience. Q. Is there other special advice to businesses that want to work with gay and lesbian couples? A. It is most important to remember that gay weddings are not much different from heterosexual unions. These are two people in love who want to pay for respectful service. Treat gay unions as any other, and make certain there is good communication. Dialogue with your gay clients, as you would with any others. This leads to common ground, and the ability to provide the most ideal services for the particular couple with whom you are doing business! About The Author Marianne Puechl is co-owner of www.RainbowWeddingNetwork.com, the first exclusive gay and lesbian wedding registry on-line. The site includes a directory of over 4,000 screened, gay-friendly businesses nationwide and in Canada. RWN was launched in 2000, and the first GLBT Wedding Expo will occur in Boston, Massachusetts on May 2, 2004.
MORE RESOURCES: New Gender and Sexuality Resource Center website scrubbed of LGBTQ+ language, gender-affirming care resources The Daily Northwestern Judge OKs Iowa limits on K-6 gender identity, sexual orientation teaching but not elective programs ABC News Swiss Billionaire Bankrolling Maine Dems, Maine Media Faces Sexual Harassment Lawsuit: Hansjörg Wyss The Maine Wire Prosecutor Accused of Sexual Misconduct Takes Leave From International Court The New York Times Barry Diller opens up about his sexuality and marriage to Diane von Furstenberg in revealing memoir NBC News Cambridge Police Investigate Reported Sexual Assault in Harvard Square The Harvard Crimson Sexual Health Clinic Southern Nevada Health District Finding a path to language justice in sexual and reproductive health and rights World Health Organization (WHO) Bay Area ‘sex cult’ workers forced to service wealthy clients sexually: Witnesses Courthouse News Service Smokey Robinson is under criminal investigation after housekeepers accuse him of sexual assault NBC News Author Honor Jones on motherhood, sexual pleasure, and healing. Psychology Today Richfield Middle School employee arrested amid allegations of sexual relationship with student FOX 9 Minneapolis-St. Paul Bethany first selectman faces resignation calls after report finds mishandling of sexual abuse alleg WFSB Sexual Assault Prevention, Response Key Contributors to Military Readiness U.S. Department of Defense (.gov) This former teacher may have sexually abused more than 120 children FOX 9 Minneapolis-St. Paul Gérard Depardieu Found Guilty of Sexual Assault The New York Times Smokey Robinson under criminal investigation after sexual assault allegations by ex-employees Los Angeles Times French actor Gérard Depardieu convicted, sentenced for sexually assaulting 2 women on film set CBS News Redlands teacher arrested for allegedly sexually abusing child ABC7 Los Angeles Criminal investigation opened in rape and sexual assault allegations against Smokey Robinson AP News French actor Gérard Depardieu found guilty of sexual assault, given 18-month suspended sentence KTLA Your women’s, gender and sexuality studies degree isn’t useless — it’s essential to maintaining democracy The Tufts Daily WATCH: “Southern Hospitality’s” Lake Rucker Talks Exploring her Sexuality and Season 3 Drama - GLAAD Not Just a Joke: Understanding & Preventing Gender- & Sexuality-Based Bigotry Southern Poverty Law Center The Unusual Epistle that Helps Me Counsel on Sexuality Christianity Today Ex-model testifying that Harvey Weinstein sexually assaulted her questioned about private journal Spectrum News NY1 Top Sexual Assault Hotline RAINN Caves to Trump in Chilling Move The New Republic Suffolk DA: Ex-Lindenhurst school employee shared videos of himself sexually abusing child News 12 - Long Island Sean 'Diddy' Combs' sexual assault lawsuits: A timeline of alleged incidents, 1991 to 2024 USA Today Staff | Center for Women, Gender & Sexuality | Student Affairs UMass Dartmouth Billionaire California winery owner sued for allegedly sexually harassing former employee San Francisco Chronicle Let’s talk about sex: Exploring the psychology of human sexuality The Rocky Mountain Collegian Pentagon Reaches Settlement With Veterans Dismissed Over Sexuality The New York Times After a sometimes graphic debate, Texas House advances bill limiting kids’ access to sexually explicit books in libraries The Texas Tribune The surprising history of sex and sexuality in America Connecticut Public Former Freedom for Youth Ministries employee charged with sexual abuse of 7-year-old - weareiowa.com A moment that changed me: I used a pseudonym on a dating app - and started exploring my sexuality The Guardian The Texas Legislature is having big battles over gender and sexuality. Track them here. The Texas Tribune Human Rights and Sexuality Education Protects Schools Human Rights Watch Sexual Health Fred Hutchinson Cancer Center Back in bloom: Gender and Sexuality Center presents spring programs, invites community nominations The University of Rhode Island Canadian hockey sexual assault trial takes dramatic turn as judge dismisses jury over defense conduct con Times of India |
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